All hail Tim Toady

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Participation in social media teaches us a few creative thinking skills we didn’t learn in school. The term TIMTOWDI, pronounced “Tim Toady,” is an acronym for “there is more than one way to do it.”  The best online conversations challenge us to see things from different perspectives and maybe even change our minds. For every question or issue, there suddenly appear before our eyes many more ways to do things than we could ever have imagined.

By contrast, my early education was all about right and wrong answers based on indisputable facts. Except in art class, the thought of doing something for the first time was out of the question. Most insidious of all from a contra-innovation perspective was the whole notion of a high school debating team. At the time I remember feeling vaguely repulsed by the thought of being rewarded for single-mindedly defending one point of view. Today the spirit of high school debate lives on in polarizing, argument-driven T.V. and radio talk shows.

For those of us who were influenced by such constipated approaches during our early school days, social media is a crash course in the discipline of undisciplined thought. There is indeed more than one way to define a problem or see a gap in client services. Here’s to making the most of those Tim Toady moments.

– Sharon VanderKaay


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    We see our collaboration with clients and colleagues as providing a living lab for enriching the creative process. Farrow’s built work has been internationally recognized for leadership in human-centric design. This is where we come to discuss our ideas as they hatch and our experiences as they happen.
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