Between Steam and Ice

Ideas, like water, can become solidified too soon.

Nearly every firm claims to value collaboration, but differing amounts of interactive wall space speak louder than words about how people really work together. For example, the presence of one or two rickety flip charts (RFCs) in the corner of a meeting space says that thinking tends to occur in isolation and solutions are solidified before they are given wider exposure. Ideas in these RFC cultures tend to be owned by individuals and defended; the notion of emergent design would be out of place. Instead, wall-to-wall whiteboards invite participation while ideas are still in a liquid state.

-Sharon VanderKaay


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  • About The Nature of Innovation

    We see our collaboration with clients and colleagues as providing a living lab for enriching the creative process. Farrow’s built work has been internationally recognized for leadership in human-centric design. This is where we come to discuss our ideas as they hatch and our experiences as they happen.
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