Nurturing design champions
On his HBR blog Michael Schrage observes, “Right answers to wrong questions virtually guarantee failure…Asking “how can we build a better mouse?” in an era of touchscreen and haptic virtuosity is not a recipe for success.”
Schrage’s new book, “Who do you want you customers to become?” raises a question that we as architects have given a lot of thought to over the years. The set of slides above introduces ten interactive elements that are intended to transform non-designers into champions who demand better, health-causing design.
– Sharon VanderKaay